As Dare to be /yer’self/ embarks on our fourth year of business, we continue broadening our reach and expanding our horizons. With that in mind, we are thrilled to introduce our new embroidered denim jacket which has served to provide us with an exceptional opportunity to continue recognizing, celebrating, and championing the talent, as well as inherent dignity and value of, minority cohorts that continue to be under appreciated and overlooked. 

We will continue to preserve in our quest for recognizing that all people, of all walks of life, are innately exceptional, valuable, and beautiful! To that end, we are grateful for the opportunity to release this new product. It’s particularly special to us because the unique satin color was devised and incorporated by a Black woman, while the embroidery itself was handled by a Black, LGBTQIA+ woman.

As you can imagine, Ty and the team place great value on such occasions because they provide a deeply meaningful opportunity for further recognizing, uplifting, championing, and investing back into the lives and stories of those who have been ignored, exploited, and disregarded for far too long!